The New Video Media
Avanti Films is a full service film production company that creates custom visual content for the business and broadcast markets. Stunning visual content that connects with viewers on an emotional level and establishes a personal relationship with brands and evolving storylines. Whether creating commercials, infomercials, webisodes, product demonstrations, customer testimonials, company bios or Reality shows and broadcast sitcoms, Avanti Films can deliver on-target and on-budget. We bring an inspired passion and creative synergy that unlocks a unique, insightful, flexible, cutting-edge approach to creating visual content that engages the viewer on an intimate level.
What are you doing with your 8 Seconds?
You don't get a second chance to impress on the Internet today - You get just 8 seconds. That's it. That's all you get. Studies consistently show that today's web visitor will give you just 8 seconds to browse your Home Page and capture their attention before they click away to another listing on Google Search. It shouldn't be that way, but it is. Today's search engines are just too easy to surf and too easy to quickly find information. Web users will no longer spend time navigating sites that don't quickly answer their questions and emotionally engage their senses. Those are just the cold hard facts on an Internet with over 182 million websites and our insatiable desite for visually stimulating content.
We have become a nation of channel surfers, time-pressed, easily bored and with increasingly little patience for reading endless text on a computer. We have become accustomed to instant gratification, communication and visual engagement with everything from our cell phones, Reality TV, laptops, video in our cars, to the new interactive, media-rich web 2.0 experience - Fail to deliver an instant, visual experience that emotionally engages and informs your visitor and they are gone. You had your 8 seconds.
Clicking = Commitment
Getting that first click on your Home Page within the first 8 seconds determines whether a visitor stays or quickly returns to their search engine. Clicking is synonymous with commitment. Studies consistently show that the engagement rate doubles after the first click. Nothing happens without it. Clicking is the emotional equivalent to the first "yes" to a salesman's initial question or attempt at engagement. Like any effective window display, a successful Home Page needs to be uncluttered, make a focused, emotional appeal, creating a hint of what lies beyond. It must be easy for the web visitor to make the decision to click on something without too many choices, confusion or distraction. The choice must be clear and direct and the look and feel of the Home Page must be welcoming and visually unclutterd.
Studies also show that today's web user has developed the consistent, overwhelming habit of clicking on the superimposed arrows displayed on top of online videos that they have grown accustomed to viewing on YouTube and other video sharing platforms. The rapid success of online video content has established a new distinctive web browsing habit. It has become an ingrained online action. In further studies, even text based articles with a superimpoised arrow placed on top of the content received 62% more commitment from readers who attempted to click on the arrows. Web users have accpeted video content to the extent that they will often subconsciously click on an arrow. They instinctively choose to view a video to educate, research, inform and entertain.
A 3-Minute Video = 30 pages of text, 300% better comprehension, 700% increase in site navigation.
Visitors today have become accustomed to watching video images and want media-rich, interactive video content that is direct, informative, easy-to-understand and visually-based. A 3-minute video can deliver the equivalent of 30 pages of text with 3 times the comprehension levels. Studies show that web surfers are 700% more likely to stay on a site if there is a video.
Now you can achieve the benefit of a virtual personal meeting or infommercial with viewers that changes your website into an interactive experience that caters to the viewer's comfort level. They can see and hear you talk about your passion for your work, your company culture and what distinguishes you from your competition. They can view product demonstrations, customer testimonials, view sales staff profiles, company history, and executive interviews that all emotionally bond a viewer with your concept and gain a comfort level before ever walking into your building.
With today's instant communication and virtual environments, video will be an essential part of online sales for desktop computers, laptops, mobile phone video and personal communication devices. People want more transparency, greater mobility and instant communication in an easy- to-digest visual format that saves them time while increasing comprehension levels.
TV Branding for small business
Fortune 500 companies have always been willing to expend large amounts of capital for TV advertising because they have learned long ago that video content works. Video immerses all of the senses of the viewers and can move them to laughter or tears within minutes. Nothing else can create such an emotional connection with an audience with the same degree of success that sells products and effectively brands images.
YouTube has changed the way that we use the Internet where more than 100 million videos are viewed every day just on their portal alone. No less an advocate than Google has confirmed the importance of online video with their recent purchase of YouTube. They have bet the future of their company that online video will be the foundation of the web 2.0 experience. There are now more than 135 free online video-sharing sites that have followed the launch of YouTube in just the last year alone.
Our Reach
With offices in Beverly Hills and San Francisco and an extended national network of camera crews, we have the reach to be able to create custom video content for your needs regardless of your location. In today's competitive business market, consumers are more discriminating than ever and want detailed, in-depth information without having to read through pages of text. Online video is the powerful advertising tool the Internet has long awaited and it is here today ... for less than the cost of a newspaper ad.
